BigXthaPlug, born Xavier Landum, has quickly risen through the ranks of the hip-hop industry, becoming one of the most talked-about artists in recent years. Known for his deep voice, raw storytelling, and Texas roots, he has captured the attention of fans and critics alike. As of 2025, many are curious about his financial success and whether he stands among the richest rappers in the game. This article dives into BigXthaPlug’s net worth, career earnings, personal life, and the factors contributing to his financial growth.
Quick Bio
| Name | BigXthaPlug (Xavier Landum) |
|---|---|
| Age | 26 (as of 2025) |
| Date of Birth | May 12, 1998 |
| Birthplace | Dallas, Texas |
| Height | 6’2″ (187 cm) |
| Net Worth | $500,000 – $1 million |
| Record Label | 600 Entertainment |
| Major Hits | “Texas,” “Mmhmm” |
| Social Media | Instagram, YouTube, Spotify |
| Car Collection | Dodge Hellcat, Mercedes-Benz AMG |
| Children | 1 (Amar) |
| Business Ventures | Clothing line, real estate investments |
Early Life and Background
BigXthaPlug’s journey to success is rooted in his challenging upbringing. Born and raised in Dallas, Texas, he grew up in an environment where street life was prevalent. At just four or five years old, he witnessed his mother defending their home during an attempted robbery—a memory that left a lasting impression on him. Despite these hardships, his parents introduced him to music, exposing him to a variety of genres, from Isley Brothers and UGK to Drake and Lil Wayne. These early influences played a significant role in shaping his musical aspirations.
During his teenage years, BigXthaPlug faced academic and behavioral struggles. He often skipped school and got into fights, leading to disciplinary issues. To redirect his path, he moved to Commerce, Texas, to live with his father. There, he focused on football and showed immense potential, earning attention from Division 1 scouts. In 2016, he enrolled at Crown College in Minnesota to pursue football. However, his involvement in selling marijuana on campus led to his expulsion, crushing his dreams of becoming a professional athlete.
Turning to Music After Legal Troubles
After his expulsion, BigXthaPlug found himself entangled in street activities, including robbing drug dealers. His actions caught up with him, and he was arrested just before his 18th birthday on aggravated robbery charges. During his time in jail, he missed his son Amar’s first birthday—a moment that deeply impacted him. In solitary confinement, he began writing lyrics to pass the time. Upon his release, he made a promise to himself: to pursue music seriously and turn his life around.
In 2020, he dropped his debut mixtape, Bacc from the Dead, marking the official start of his music career. This project showcased his raw talent and set the stage for his rise in the industry.
Rise in the Music Industry
BigXthaPlug’s breakthrough came in 2022 with the release of his single “Texas.” The track, which paid homage to his home state, quickly went viral and earned Gold certification from the RIAA. This success catapulted him into the spotlight, earning him a loyal fan base and critical acclaim.
In 2023, he took a significant step in his career by establishing his own record label, 600 Entertainment. Under this label, he signed up-and-coming artists like Ro$ama and Yung Hood, further solidifying his position in the industry. Later that year, he released the single “Mmhmm,” which debuted at #93 on the Billboard Hot 100 and peaked at #65. With each release, his audience grew, and his influence in the rap scene continued to expand.
BigXthaPlug’s Net Worth in 2025
As of 2025, BigXthaPlug’s estimated net worth ranges between 500,000and1 million. This figure is a result of multiple income streams, including music sales, streaming revenue, concerts, brand deals, merchandise sales, and business ventures. Let’s break down the key contributors to his wealth:
Music Sales & Streaming Revenue
BigXthaPlug’s songs generate millions of streams on platforms like Spotify, Apple Music, and YouTube. Artists typically earn between 3,000to5,000 per million streams on Spotify, and his viral hits like “Texas” and “Mmhmm” have significantly boosted his earnings.
Concerts & Tour Earnings
Live performances and tours remain a major source of income for BigXthaPlug. He reportedly earns between 20,000and50,000 per show, depending on the venue and location. His growing popularity ensures that his tours are well-attended, further increasing his revenue.
Brand Deals & Sponsorships
As his fame grows, BigXthaPlug has attracted brand endorsement deals with companies looking to tap into his audience. These partnerships provide a steady stream of income and enhance his public profile.
Merchandise Sales
BigXthaPlug has launched his own clothing line and custom merchandise, which contribute to his overall earnings. Fans can purchase items like hoodies, t-shirts, and hats, allowing them to support their favorite artist while adding to his net worth.
Business Ventures & Investments
Beyond music, BigXthaPlug is exploring investments in real estate and other business ventures. These strategic moves not only diversify his income but also position him for long-term financial success.
Personal Life and Legacy
Despite his tough exterior, BigXthaPlug is a dedicated father to his son Amar, whom he named his debut album after. He often shares glimpses of his journey as a father on social media, showcasing a softer side to his persona. Standing at 6 feet 2 inches tall, he has a commanding presence that complements his larger-than-life personality.
BigXthaPlug’s story is one of resilience and determination. From a troubled past to rising hip-hop stardom, he has proven that hard work and perseverance can lead to success. His deep voice, raw storytelling, and Texas roots have helped him carve out a unique space in the industry, and his influence is only set to grow in the coming years.
Conclusion
BigXthaPlug’s journey from a troubled past to hip-hop stardom is a testament to resilience, determination, and the power of reinvention. With an estimated net worth of 500,000to1 million in 2025, he has proven that hard work and talent can pave the way to success. His deep voice, authentic storytelling, and Texas roots have resonated with fans worldwide, while his entrepreneurial ventures, such as his record label and clothing line, showcase his ambition to build a lasting legacy. As he continues to release music, expand his brand, and explore new opportunities, BigXthaPlug is poised to climb even higher in the ranks of the hip-hop elite. His story is not just about financial success but also about overcoming adversity and inspiring others to chase their dreams.
Frequently Asked Questions (FAQs)
1. How did BigXthaPlug start his music career?
- He began writing lyrics while in jail and released his debut mixtape, Bacc from the Dead, in 2020.
2. What is BigXthaPlug’s estimated net worth in 2025?
- His net worth is estimated to be between 500,000and1 million.
3. Does BigXthaPlug have a record label?
- Yes, he founded 600 Entertainment in 2023 and has signed multiple artists.
4. What are some of his biggest hits?
- His most popular songs include “Texas” and “Mmhmm.”
5. What kind of car does BigXthaPlug drive?
- Reports suggest he owns a Dodge Hellcat and a Mercedes-Benz AMG.
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